Meet the Team

Leading the SJSU Brand With Purpose

At SJSU’s University Marketing and Communications (UMC), our team is united by a clear purpose: to lead the university’s brand and strategic marketing efforts in ways that elevate awareness, strengthen reputation, and support student enrollment and success. Everything we do is rooted in advancing SJSU’s mission and amplifying the stories that move our community forward.

Our Teams

Our Partners

UMC Leadership

Guisselle Nuñez

Senior Associate Vice President for University Marketing and Communications

Melissa Retana

Executive Assistant to the Senior Associate Vice President

Kristin Ede

Executive Director of University Marketing

Michelle Frey

Senior Director of Creative Strategy

Michelle Smith McDonald

Senior Director of Strategic Communications

Kamryn Williams

Director of Strategic Operations


College, Enrollment and Program Marketing

Adriana Avila

College Marketing and Communications Manager

Lucas College and Graduate School of Business

Ann Bierbower

Enrollment Marketing Strategist

Sam Kamangar

Marketing and Communications Program Manger

University Advancement and Alumni Association

Trevor Phillips

College Marketing and Communications Manager

Nicole Purviance

Marketing and Communications Strategist

College of Information, Data and Society

Rhoda Shapiro

Marketing and Communications Program Manager

Student Affairs


Strategic Communications

Brian Anderson

Digital Marketing and Communications Manager

Lead for Social Media

Julia Halprin Jackson

University Writer and Copy Editor

Managing Editor of SJSU Magazine, Lead for SJSU NewsCenter

Marcus Ismael

Strategic Content Manager

Lead for SpartanMessenger


Creative Strategy

Robert C. Bain

University Photographer

Javier Duarte

Senior Multimedia Production Manager

Roman Goshev

Associate Director of Creative Services

Jonathan Meyer

Multimedia Specialist

Video Production

Pourya Nadimi

Senior Visual Designer

Art Director

Jonathan Wang

Visual Communications Designer


Media Relations

Sean Woodland

Media Relations Manager


SJSU Online and PaCE Enrollment Marketing

Brian Cheung Dooley

Associate Director of SJSU Online and PaCE Enrollment Marketing

Cindy Chin

Marketing Specialist

Jeanette Mai

Marketing Specialist

Momina Manzoor

International Marketing Specialist

Cindy Tang

International Marketing Specialist

Tiffany Thaoxaochay

CRM Engagement Lead


Web and User Experience

Valon Badiviuku

Web Developer

Shirin Davoudpour

Web Developer/UX Designer

Rock Fredell

Assistant Director of Web Development, UX and Content

LeMel Hebert-Williams

Full-Stack Web Developer

Marc Montenegro

Web Developer/UX Designer


Athletics Marketing and Sports Media Relations

UMC works closely with Athletics Communications to promote a university-wide environment that elevates the Spartan brand and builds champions in the classroom, in competition and in the community.