Brand Guide | University Marketing and Communications

Our brand is more than a logo – it’s how San José State University shows up in the world.

Every interaction people have with SJSU, what they see, hear, read, and experience, shapes their perception of our university. That’s why it’s essential that we communicate consistently and clearly across all channels.

The SJSU Brand Style Guide provides university-wide standards for visual identity, voice, and messaging. These guidelines help ensure that all SJSU marketing and communications reflect a unified, authentic, and compelling representation of Silicon Valley’s only public university.

Whether you’re creating a webpage, email, social post, presentation, or campaign asset, these standards are the foundation for all SJSU communications.

How They Work Together

SJSU Brand Guidelines are the foundation (always required). The Spartan Edge is a campaign layer that builds on the core brand. All Spartan Edge materials must follow both sets of guidelines. If you’re unsure which guidelines apply to your project, start with the SJSU Brand Style Guide or contact University Marketing and Communications for guidance.

Primary SJSU Brand

These standards are the foundation for all SJSU communications.

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Spartan Edge Campaign

Use these guidelines in addition to the core SJSU brand standards when developing Spartan Edge materials.

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SJSU Online Brand

Use these guidelines for SJSU Online Brand in addition to the core SJSU brand standards.

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SJSU Brand Style Guide

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