Primary SJSU Brand Guidelines
The SJSU Brand in Action
San José State University’s brand reflects who we are, what we value, and how we show
up for our students, our community, and the world around us.
As Silicon Valley’s only public university, SJSU is defined by preparation, opportunity, and impact. Our brand represents a campus where academic excellence, student success, innovation, and community are woven into everyday experiences, preparing students not just to participate in the future, but to shape it.
All SJSU marketing and communications should reinforce a consistent, authentic experience of the university and support clear recognition of the SJSU brand across channels.
As Silicon Valley’s only public university, SJSU is defined by preparation, opportunity, and impact. Our brand represents a campus where academic excellence, student success, innovation, and community are woven into everyday experiences, preparing students not just to participate in the future, but to shape it.
All SJSU marketing and communications should reinforce a consistent, authentic experience of the university and support clear recognition of the SJSU brand across channels.
Brand Pillars
The SJSU brand is grounded in four core pillars. These pillars guide messaging, storytelling, and campaign development across the university.
SJSU Brand Platform and Message Map
Create a Visual Connection to SJSU
Visual communication is how we convey SJSU's brand identity through images and graphics. It's one of the key ways we establish brand recognition and consistently convey our identity across channels. Visual communication is also a powerful way to evoke emotion and deepen the meaning of our stories and messages. If you ever have any questions about appropriate usage of brand colors or imagery, don't hesitate to contact a creative team member!